How to Create a High Impact Sales Call

How to Plan and Prepare for a High Impact Sales Call


Marketing is a game of perception and the aim is to understand your customer and market so well, that you know exactly how to position your product for success.

From experience, we know that the best kind of marketing shouldn't feel like marketing at all so speak to us about adding real value into your marketing practices and building only the most memorable marketing relationships.

This course will guide you on how to create an impact and profitable sales call every time you engage with your customer.

Module 1: PLAN & PREPARE

In this module, you will learn how to define your customers based on their support & potential, their personality and what drives them. The tools and guidelines supplied will enable you to define your customer base.

On completion of this module, you will be able to customise your approach, behaviour, key messages and ultimately your impact of each call based on a specific customer.


In this module, you will learn how to make the best impact in front of the customer during your call. You will learn how to effectively open the conversation, ask key strategic questions, how to effectively listen and offer appropriate solutions, and most important how to ask for the business.

On completion of this module, once you start practising and applying its learnings you will notice an improved impact and engagement, resulting in higher sales.


In this module, you will learn how to effectively evaluate your call and plan for the next call. The tools and guidelines supplied will enable you to adapt and learn from each contact you have with your customer. You will learn more about yourself as well as the customer and gain insight on how you can improve going forward into the next call. Through identifying gaps post each call you will ensure you develop your skills from call to call. You will also learn how to effectively link one call to the next

Throughout the course you may email the MAD Guru at any time for advice and guidance

Also available as an optional extra is continued online assistance and coaching by the MAD Guru to assist you along your path to sales success

Your Instructor

Thea Rossouw
Thea Rossouw

The MAD Business Guru of MAD Training Solutions

Thea Rossouw is an experienced and successful business and management coach, who consults with companies and individuals on a regular basis. She has more than 22 years of experience in the pharmaceutical industry (14 years Pfizer, 8 years Pharmacare) as well as more than 3 years of experience in running 2 successful businesses.

Thea has vast practical knowledge in marketing and sales (she has experience in new product launches, training of new marketers, strategy, positioning national sales, targeting, coaching & customised, selling skills). Her considerable experience extends to consulting, business & management coaching & training and she is also an accredited facilitator for the Insights Company (personal profiling, selling skills, leadership skills etc.)

With her love of the business world, Thea has developed a passion for helping people to become successful business owners, while assisting marketers and sales people to reach a level of excellence by giving them the tools to follow their dreams. For her, making a difference is what it is all about.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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