How to Develop an Effective Marketing Plan

Creating an Effective and Successful Marketing Plan for your Product

No matter your level of experience, as marketers we could all use a fresh approach to developing marketing plans.
Take our 4-step guide and learn how to effectively analyse your market & customers. Determine your pricing, create your strategy and establish your brand positioning and key messages. Put this plan into action with our key tactics and programs.

This course assists marketers on how to create an effective marketing plan through a 4 stage process flow with a breakdown of each step. Each of the 4 main sections containing key questions, guidelines and analyses which you need to create and complete either in a power point or a word document. This is a practical course that gives a thorough breakdown of the key guidelines and tips of marketing as well as enable you to develop an effective marketing plan for your specific product

1. Overview of Course

2. Marketing Plan Summary Overview

3. Executive Summary

This section aims to guide you on how to create a summary which recaps the core of your marketing plan

4. Define Section

In this section you will learn how to analyse your market, competitors, customers and pricing. You will also be guided on how to capture this within your marketing plan

5. Design Section

In this section you will learn how to develop a product strategy, positioning and key messages, as well as how to complete a SWOT analysis on your product as well create one for your competitors. You will also be guided on how to capture this within your marketing plan

6. Deliver Section

In this section you will learn how to plan and capture your key programs, activities and resources. You will also learn how to complete a basic profit and loss statement as well as be guided on how to capture this in your marketing plan

At an additional fee, you can submit your marketing plan for review, input and feedback to the MAD guru email at [email protected] for more information

Throughout the course you may email the MAD guru at [email protected] at any time for advice, guidance and continued online coaching to assist you on your path to marketing success

Your Instructor

Thea Rossouw
Thea Rossouw

The MAD Business Guru of MAD Training Solutions

Thea Rossouw is an experienced and successful business and management coach, who consults with companies and individuals on a regular basis. She has more than 22 years of experience in the pharmaceutical industry (14 years Pfizer, 8 years Pharmacare) as well as more than 3 years of experience in running 2 successful businesses.

Thea has vast practical knowledge in marketing and sales (she has experience in new product launches, training of new marketers, strategy, positioning national sales, targeting, coaching & customised, selling skills). Her considerable experience extends to consulting, business & management coaching & training and she is also an accredited facilitator for the Insights Company (personal profiling, selling skills, leadership skills etc.)

With her love of the business world, Thea has developed a passion for helping people to become successful business owners, while assisting marketers and sales people to reach a level of excellence by giving them the tools to follow their dreams. For her, making a difference is what it is all about.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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