How to Develop an Effective Marketing Plan
Creating an Effective and Successful Marketing Plan for your Product
This course assists marketers on how to create an effective marketing plan through a 4 stage process flow with a breakdown of each step. Each of the 4 main sections containing key questions, guidelines and analyses which you need to create and complete either in a power point or a word document. This is a practical course that gives a thorough breakdown of the key guidelines and tips of marketing as well as enable you to develop an effective marketing plan for your specific product
1. Overview of Course
2. Marketing Plan Summary Overview
3. Executive Summary
This section aims to guide you on how to create a summary which recaps the core of your marketing plan
4. Define Section
In this section you will learn how to analyse your market, competitors, customers and pricing. You will also be guided on how to capture this within your marketing plan
5. Design Section
In this section you will learn how to develop a product strategy, positioning and key messages, as well as how to complete a SWOT analysis on your product as well create one for your competitors. You will also be guided on how to capture this within your marketing plan
6. Deliver Section
In this section you will learn how to plan and capture your key programs, activities and resources. You will also learn how to complete a basic profit and loss statement as well as be guided on how to capture this in your marketing plan
At an additional fee, you can submit your marketing plan for review, input and feedback to the MAD guru email at madtrainingsolutions@gmail.com for more information
Throughout the course you may email the MAD guru at madtrainingsolutions@gmail.com at any time for advice, guidance and continued online coaching to assist you on your path to marketing success
Your Instructor
The MAD Business Guru of MAD Training Solutions
Thea Rossouw is an experienced and successful business and management coach, who consults with companies and individuals on a regular basis. She has more than 22 years of experience in the pharmaceutical industry (14 years Pfizer, 8 years Pharmacare) as well as more than 3 years of experience in running 2 successful businesses.
Thea has vast practical knowledge in marketing and sales (she has experience in new product launches, training of new marketers, strategy, positioning national sales, targeting, coaching & customised, selling skills). Her considerable experience extends to consulting, business & management coaching & training and she is also an accredited facilitator for the Insights Company (personal profiling, selling skills, leadership skills etc.)
With her love of the business world, Thea has developed a passion for helping people to become successful business owners, while assisting marketers and sales people to reach a level of excellence by giving them the tools to follow their dreams. For her, making a difference is what it is all about.