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The Marketer's Guide to Marketing Basics

Key Summary Course: The Basics Of Marketing

It's a term you hear an awful lot but it's much more than just promotion and publicity. Understand the essence of marketing and what it takes to be a successful marketer.

Create a basic marketing brand plan, as well as learn the key roles and traits of being a marketer. Also learn how to establish a solid foundation of cross functional communication.The course will assist marketers how to gain a basic understanding of marketing and give you some insight into marketing excellence, marketing plans and effective internal and external customer communication. This summary course is ideal for any new marketers and experienced marketers who would benefit from a recap on the basics of marketing

1. Key Roles and Traits of a Marketer

This summary will guide you on the key role and traits of becoming and being a successful marketer

2. The Marketing Brand Plan

A top line summary course on how to develop an effective 4-step marketing plan

3. The Three Step Approach to Marketing Excellence

This 3 step analysis will guide you through the key stages required to attain marketing excellence

4. Effective Communication and Briefing of Internal and External Customers

This summary acts as a guide on the key tips for communication with an advertising agency, as well as communication with your cross functional team

At an additional fee, you can submit your marketing plan for review, input and feedback to the MAD guru email at [email protected] for more information

Throughout the course you may email the MAD guru at [email protected] at any time for advice, guidance and continued online coaching to assist you on your path to marketing success



Your Instructor


Thea Rossouw
Thea Rossouw

The MAD Business Guru of MAD Training Solutions

Thea Rossouw is an experienced and successful business and management coach, who consults with companies and individuals on a regular basis. She has more than 22 years of experience in the pharmaceutical industry (14 years Pfizer, 8 years Pharmacare) as well as more than 3 years of experience in running 2 successful businesses.

Thea has vast practical knowledge in marketing and sales (she has experience in new product launches, training of new marketers, strategy, positioning national sales, targeting, coaching & customised, selling skills). Her considerable experience extends to consulting, business & management coaching & training and she is also an accredited facilitator for the Insights Company (personal profiling, selling skills, leadership skills etc.)

With her love of the business world, Thea has developed a passion for helping people to become successful business owners, while assisting marketers and sales people to reach a level of excellence by giving them the tools to follow their dreams. For her, making a difference is what it is all about.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!