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The Three Steps to Marketing Excellence

The Essential Steps to Marketing Excellence

Advance your skills by learning how to complete an in depth analysis of your market, competitors, customers and pricing as well as effectively determine trends, positioning and key messaging for your product.

Drive strategy success with our key programs and tactics as well as our helpful examples and formulas to assist new and experienced marketers on taking that step to the next level

This course will cover the three essential sections within marketing and assist you to a level of marketing excellence.

1. The Define section:

Gain knowledge on how to complete effective and relevant market, competitor, cost and product flow analysis.

2. The Design section:
Learn how to put together a strategy, positioning, key messages for your product as well as complete a thorough SWOT analysis and predict your brand performance.
3. The Deliver section:
Learn how to put a plan into place to roll out your programs and tactical plans. Calculate a basic profit & loss statement for your product.
Throughout the course you may email the MAD guru at [email protected] at any time for advice, guidance and continued online coaching to assist you on your path to sales success


Your Instructor


Thea Rossouw
Thea Rossouw

The MAD Business Guru of MAD Training Solutions

Thea Rossouw is an experienced and successful business and management coach, who consults with companies and individuals on a regular basis. She has more than 22 years of experience in the pharmaceutical industry (14 years Pfizer, 8 years Pharmacare) as well as more than 3 years of experience in running 2 successful businesses.

Thea has vast practical knowledge in marketing and sales (she has experience in new product launches, training of new marketers, strategy, positioning national sales, targeting, coaching & customised, selling skills). Her considerable experience extends to consulting, business & management coaching & training and she is also an accredited facilitator for the Insights Company (personal profiling, selling skills, leadership skills etc.)

With her love of the business world, Thea has developed a passion for helping people to become successful business owners, while assisting marketers and sales people to reach a level of excellence by giving them the tools to follow their dreams. For her, making a difference is what it is all about.


Course Curriculum


  Three Steps to Marketing Excellence
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!